Business Studies
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Welcome to Business and Enterprise at Byrchall
Business shapes the world around us. From global brands and technology to sport, social media and entrepreneurship, Business Studies helps students understand how organisations make decisions, solve problems and succeed in an ever-changing world.
At Byrchall, students develop commercial awareness, financial confidence and the knowledge, skills and character needed for future study, employment and enterprise. Alongside academic understanding, they build confidence, resilience, creativity and decision-making through practical, real-world activities. Whether pitching a business idea, analysing a marketing campaign or managing a budget, students develop the habits that underpin Byrchall’s SMART Steps and prepare them for success beyond school.
Why Choose Business?
Business is practical, engaging and relevant to everyday life.
Students enjoy Business because they:
✔ Solve real business problems
✔ Investigate global brands
✔ Create marketing campaigns
✔ Pitch ideas in Dragon’s Den-style activities
✔ Debate current business news
✔ Learn how money really works
✔ Work collaboratively
✔ Present ideas confidently
✔ Build skills valued by employers
Throughout the course, students demonstrate Byrchall’s SMART Steps through ambition, teamwork, organisation and professionalism.
What Will Lessons Look Like?
Learning Beyond the Classroom
Business comes to life through authentic experiences beyond everyday lessons.
Students regularly participate in:
- Enterprise Challenges
- Dragon’s Den competitions
- Make Your Mark Campaign
- Employer encounters
- Careers events
- Guest speakers
- Business competitions
- Financial Literacy Week
- Student leadership opportunities
These experiences build confidence, leadership, teamwork and resilience while allowing students to apply their learning to real business situations.
Our Curriculum
Our curriculum combines academic knowledge with real-world application.
Students investigate organisations including: Apple • Amazon • LEGO • Nike • Tesco • Netflix • McDonald’s • Innocent Drinks
Course Structure
| Unit | Content |
|---|---|
| R067 | Enterprise & Marketing Concepts (External Examination) |
| R068 | Design a Business Proposal |
| R069 | Market and Pitch a Business Proposal |
Curriculum Journey
| TERM | YEAR 10 | YEAR 11 |
|---|---|---|
| AUTUMN | R067 Enterprise & Marketing Concepts • Characteristics of enterprises • Types of ownership • Customer needs and market research • Marketing mix • Business planning |
R069 Market & Pitch a Business Proposal • Develop marketing campaign • Create promotional materials • Prepare professional business pitch • Present proposal |
| SPRING | R067 Enterprise & Marketing Concepts • Finance and business calculations • Target markets • Business aims and objectives • Revision and examination preparation |
R069 Market & Pitch a Business Proposal
• Deliver business pitch Submit second coursework |
| SUMMER | R068 Design a Business Proposal • Generate enterprise ideas • Conduct market research • Develop business proposal • Financial planning and feasibilitySubmit first coursework |
Course Completion & Progression • Exam preparation – R067 • Preparing for Post-16 study, apprenticeships and enterprise pathwaysExternal Examination |
Skills for Success
Careers
Business opens the door to an enormous range of careers.
Possible pathways include:
Finance
- Banking
- Accounting
- Investment
- Insurance
Marketing
- Digital Marketing
- Advertising
- Brand Management
- Public Relations
Business & Management
- Human Resources
- Project Management
- Retail Management
- Operations
Technology
- Product Management
- Business Analysis
- Artificial Intelligence
- E-commerce
Entrepreneurship
- Business Ownership
- Consultancy
- Start-ups
- Innovation
Business provides an excellent foundation for sixth form, college, apprenticeships, university and employment across almost every sector.
Where Are They Now?
Our former students have progressed to:
- Sixth Form
- College
- Higher Apprenticeships
- Degree Apprenticeships
- University Business, Finance and Marketing courses
- Professional careers across a wide range of industries
- Entrepreneurship and business ownership
Independent Learning
Students complete one homework activity each week through Synergy to reinforce classroom learning.
Homework may include:
- Revision
- Examination questions
- Business research
- Current affairs
- Financial investigations
- Vocabulary development
- Real-world business analysis
Supporting Your Child
Parents and carers play an important role in helping students develop commercial awareness.
You can support your child by:
- Talking about businesses you use every day.
- Discussing current business news and world events.
- Encouraging budgeting and money management.
- Watching programmes such as Dragon’s Den or The Apprentice together.
- Encouraging regular homework and revision.
Small conversations about business and the wider world help students build confidence and connect classroom learning to everyday life.
Useful Resources (click on the picture to be taken to the relevant Website)
BBC BITESIZE: BBC Bitesize GCSE Business
TUTOR2U: Tutor2U Online Educational Publisher
Cambridge NationalsEnterprise and Marketing Level 1/Level 2 – J837
BUSINESSED: BusinessEd Learning Resources
REVISION WORLD: It’s all about revision
Contact Us
If you would like to find out more about Business Studies & Enterprise or discuss how you can support your child, please get in touch.
Mrs Katie McGuire
Head of Business Studies & Enterprise
kmcguire@byrchall.wigan.sch.uk
